While we all hope there is never another year quite like this one, that certainly doesn’t mean there is a shortage of accomplishments to reflect on. The year was filled with many successes and many obstacles overcome. Let’s start with welcoming four new members to the Home Baking Association. Without a strong and active membership, HBA wouldn’t be able to accomplish all that we do and we are excited to have an expanded “family.”
Virtual is certainly a good way to explain most of this year. While the cancellation of in-person conferences kept the world fromCharlene and Sharon’s one-on-one charm, the shift to virtual meetings enabled us to have a large reach while keeping costs down. We were able to do more, for less. The shifting of gears took tremendous effort by the HBA staff and we are all appreciative of their flexibility in adjusting to new formats and seizing new opportunities in order to maximize our impact.
As the world stayed home, baking – and the number of home bakers – skyrocketed. It was great to see so many others appreciate all of the benefits and share the enthusiasm of home baking that we all know to be true and work so hard to promote. HBA was there every step of the way to meet a surge in demand for information, introducing hundreds of new recipes to the website, adding newsletter subscribers, launching the baking events calendar and handling media requests.
I would like to thank all members for their support this year as we all scrambled to figure it all out ourselves. And, of course, a special thanks to the HBA staff for guiding the way.
Moving into next year, our challenge is to keep the momentum going
P. Courtney Gaine, PhD, RD, HBA President
President and CEO, The Sugar Association
For additional information, contact:
Home Baking Association
2931 SW Gainsboro Road
Topeka, KS 66614-4413