Home Baking Association
Home Baking Association Home Baking Association
home baking association blog

Eric Wall
, HBA President

Grain Craft,
Director of Sales

Vision Statement
Grow the practice of home baking.

Mission Statement
Promote home baking by providing tools and knowledge to perpetuate generations of home bakers.

Target Audience

Home Baking Educators

Family and consumer sciences teachers in middle and senior
high schools

Family and consumer sciences extension educators

After-school and community youth program educators

Education trade media

Anyone who teaches home baking

Marketing Objective

Increase the frequency of home baking.

Once again, as the 2017-2018 fiscal year of Home Baking Association comes to a close, I want to reflect on what our organization has accomplished over the past year. The mission of HBA is to “advocate for increased home baking by providing the tools and knowledge to perpetuate generations of home bakers.” We were able to accomplish this again this year, because of the unsurpassed knowledge and collaboration among our member companies and partners, and then the execution of our yearly goals by our staff to accomplish our mission. We must continue to provide the resources and teaching tools to dedicated family and consumer science teachers and extension educators, and after-school and community youth program educators, to teach their students the art of home baking and the enjoyment it brings, not only to themselves, but to their families.

I’m very pleased and excited to announce that our new HBA web-site should be up and functional in the upcoming fiscal year. Our staff, web-site committee, and our webmaster have put in a lot of time and hard work to make this new, updated web-site a reality. It will have a new, fresh look, and should be very user-friendly and much improved over our old site. Also, keep an eye out for our new logo as well.

Also, baking food safety continues to be a topic that HBA, along with our partners, have put a lot of

effort into to educate bakers and consumers on the correct and Baking Food Safety 101, a two-page checklist, posters, lesson plan and guide cards, which are distributed by our staff to educators and participants, conferences and workshops.


American Association of Family & Consumer Sciences (AAFCS)

Child & Adult Care Food Program (CACFP) Family, Career & Community Leaders

of America (FCCLA)
The Family Dinner Project
National Extension Association of Family

& Consumer Sciences (NEAFCS) Wheat Foods Council
Whole Grains Council

State Family Consumer Sciences (FCS) Workshops:
Conducted teacher baking training workshops in Iowa, Washington, Oklahoma, Wisconsin, Missouri and Montana.

In conclusion, I want to thank my fellow
officers, Sam Garlow, Shawnee Milling Co.,
and Robert Harper, Hopkinsville Milling Co.,
for their hard work over the past year. And, none of our efforts and work could happen without our outstanding dedicated staff of Charlene Patton, Executive Director, and Sharon Davis, Director of Program and Membership Development. A special thanks to both of you.

If you are an educator wanting to receive some of our materials, or a representative of a company needing more information on becoming a member, or a baking or foods writer wanting to join our Writers Guild, please check out our web-site for more information or contact our staff.

I am really looking forward to another exciting new year as we continue our vision of “Growing the practice of home baking.”

Eric Wall, HBA President
Grain Craft, Director of Sales